Selling on Showroomprivé: how to make your online private sales a success

Why choose Showroomprivé to sell your products?

Created in 2006 by Thierry Petit Showroomprivé is a popular platform in France with a large catalog of products in many sectors:

• La mode

• The beauty

• The children

• The trip

• Decoration

• The show

Selling on this platform offers many advantages.

Access a qualified audience through private sales

Selling on Showroomprivé is a real opportunity for any e-tailer reach a wide audience .

In fact, the site has climbed to ninth place in the Top 100 French e-commerce sites on the basis of their sales.

The site also received 5.84 million visits in September 2024. Not to mention his 25 million customers in 2021.

Selling on Showroomprivé allows you to take advantage of this high traffic and the marketplace's reputation and credibility .

The benefits of Showroomprivé for brands

Showroomprivé regularly organizes event-driven sales such as promotions or liquidation.

This allows you to booster vos ventes . But your prices have to be competitive enough, and your stock levels have to keep pace.

Steps to becoming a Showroomprivé salesperson

Here are the steps to register on Showroomprivé as a seller:

Prepare documents required for vendor registration

To register on a marketplace, a selling company generally has to provide information about your company :

• Sector

• Product categories

• Check

• Etc.

You will also need to supply a product catalog with detailed information on prices, features, etc.

Submit your application and be approved by Showroomprivé

Showroomprive is a marketplace renowned for the quality of its products and its competitive prices.

To be accepted on the platform, you must therefore offer quality products in the platform's preferred sectors (beauty, fashion, children, etc.).

You must also offer competitive prices.

The Showroomprive team evaluates your file before approving your seller account.

Promote your products through sales events

Once the platform has approved your seller account, it can immediately launch flash sales to showcase your products in accordance with the terms of the contract you signed.

How do you manage your cash flow when selling on Showroomprivé?

As a general rule, when you sell your products/services on a marketplace, you do not receive your payments immediately . Showroomprivé is no exception to this rule.

Understanding Showroomprivé's payment terms and their impact on cash flow

The payment delay takes into account the product return delay on the marketplace. On Showroomprivé, the return time is 14 days . If the customer returns the product within this period, the platform must immediately refund the payment.

The payment period therefore takes into account not only this time, but also the time it takes to process payments.

This is why the platform sets a maximum payment term of 30 days . However, the company incurs costs with each order to ensure delivery, packaging and also to renew its stock. All this investment takes time to pay off.

This situation can lead to cash flow difficulties especially for companies with low cash reserves.

Finance your purchases and production with invoice advances

Invoice advance or factoring is a process that enables a company to assign its unpaid invoices to a third-party company, which pays it a percentage of the amount of the assigned invoices.

This financial mechanism enables the company to finance its WCR and avoid running out of cash while waiting for invoices to be paid.

In the case of marketplace sales, the advance on invoices can be a way to limit the harmful effects of extended payment terms on marketplaces .

Use Hero solutions to optimize your cash management

Hero is an innovative payment solution. its electronic factoring offer . The platform advances payment for your sales on D+1 after the products have been dispatched.

Then, once the marketplace has been paid for, Hero pays itself back and takes a commission before passing on any surplus to you.

So you can access cash more quickly to keep your business running smoothly.

Hero also lets you buy your inventory by paying in 3 or 4 instalments or after 60 or 90 days.

Optimize your sales on Showroomprivé

Here are our tips for optimizing your sales on Showroomprivé.

Create advertising campaigns and promotions

By definition, a marketplace differs from an online store in that several sellers compete against each other. As a result, a seller must make specific efforts to stand out from the crowd .

That's why marketplaces are introducing paid advertising options. Showroomprivé is one of them. What's more, the platform regularly launches promotional sales campaigns .

By taking part in these campaigns, you can boost your sales and draw attention to your brand.

Maximize the impact of your private sales by optimizing your product sheets

A product description includes product features and information . This is what will convince users to buy your products.

You must therefore optimize your product sheets so they can fully play their role. An optimized product sheet is detailed, clear and contain at least the following information:

• Product description . Remember to add relevant keywords so that your products appear high up in the search results.

• A user guide or instructions manual

• Product specifications weight, color, size, dimensions, etc.

• High-quality images of the product and even videos if authorized by the platform

Manage customer feedback to improve satisfaction

Customer satisfaction plays an even more decisive role when selling on a marketplace like Showroomprivé.

As your company operates in a fiercely competitive environment, you need to ensure maximum customer satisfaction.

Why do you ask? Because these are the ones he'll be using ambassadors to attract more customers . This is the whole principle of social proof . It means ensuring that satisfied customers attract new customers with their positive feedback .

Here's how to do it:

• Encourage satisfied customers to leave positive comments by ensuring impeccable customer service

• Be responsive to negative feedback. Analyze them and take the opportunity to improve your products. You can even make a gesture and offer refunds or returns.

Internet users appreciate it when an online company takes its users' opinions into account.

• Offering quality after-sales service . Remember to include all conditions relating to returns and order tracking, and to inform customers in the event of late delivery.

Showroomprivé fees and commissions

Using Showroomprivé exposes you to various fees and commissions.

Showroomprivé private sale fees

The figures are not publicly available but :

• A commission on each sale. This varies according to selling price, product category and the terms of your contract with the platform. Estimates range from 30 to 50% on sales.

• Registration fees. These can vary from a few dozen to a few hundred euros.

• Promotional costs . Showroomprivé offers an event-based sales option. These are promotional campaigns that allow you to benefit from the platform's support and marketing services.

• Charges for optional services comme SRP Media, SRP studios, SRP Logistics Advisory et SRP Impact.

Reduce logistics costs and maximize margins

Here are our tips for optimizing your logistics costs:

• Optimizing your stocks . Forecasting your sales enables you to adjust your inventory to avoid overstocking and thus reduce storage costs.

• Centralize your stocks . You can minimize your shipping costs by centralizing your inventory in a single warehouse.

• Negotiate lower freight rates with your carriers

• Outsourcing logistics using a third-party service provider, or opt for Showroomprivé's logistics services.

Anticipate returns and handling costs

Returns are not only missed sales opportunities, they also generate costs.

Not surprisingly, more and more marketplaces have decided to put an end to costly free returns policies. 800 billion dollars in the United States every year.

You can anticipate these costs:

• By analyzing past returns to identify the product categories most frequently returned, so you can anticipate your return costs. These are generally clothes and shoes, mainly due to sizing concerns.

• By offering quality products to limit returns due to quality defects

• By optimizing your product sheets to be as detailed as possible. Including clear information on materials, features, sizes and images helps avoid any misunderstandings about the product.

• By optimizing return processes thanks to automated returns.

Manage inventory and event sales on Showroomprivé

Here are more tips on how to optimize your inventory management and take advantage of event sales:

Adapt your stock to flash sales

Make sure you have sufficient stocks on hand in anticipation of flash sales organized by the platform. The same applies to major sales periods such as Black Fridays, end-of-year promotions or sales periods, for example .

To plan ahead, you can analyze your sales over previous periods and identify bestsellers to optimize stock levels.

You can use a stock management tool for a more accurate estimate of supply requirements, taking into account various factors :

• Season

• Trends

• Promotions

• Etc.

Optimize logistics for smooth sales management

Here are our tips for optimizing logistics:

• Automate the process using a WMS tool (Warehouse Management System). These tools automate stock management, warehouse space optimization, order preparation and product tracking.

• Adopter le cross-docking . This mechanism eliminates the need for warehousing, as products are received from suppliers and immediately dispatched to end customers.

• Negotiate advantageous shipping rates with your carriers to benefit from preferential rates. You can also adopt a multi-carrier strategy to choose the most economical option for each destination.

• Improving the order-picking process . You can optimize the order-picking process by organizing your warehouses in such a way as to make your best-selling products easily accessible.

Minimize the impact of returns on your finances

In a survey conducted by Statista, 45 % of French people are in the habit of returning products they buy on the Internet.

However, you can minimize the impact on your cash flow by by anticipating the corresponding costs as far as possible . You can do it by carefully crafting your product descriptions to make them as detailed as possible. This will give web users a clear idea of the product and avoid misunderstandings.

You can also anticipate costs by identifying the most frequently returned products .

Hero helps you manage your cash flow as a Showroomprivé seller

Hero is the ideal solution to support sellers on marketplaces like Showroomprivé. The payment solution is tailored to the specific problem of payment times on marketplaces.

It allows you to avoid the negative effects of late payment on your cash flow by advancing you the amount of your payments on day D+1 after their dispatch.

The platform also allows you to pay for your stock purchases while benefiting from payment facilities such as fractional or deferred payment. And you don't have to worry about jeopardizing your commercial relations with your suppliers, because the platform pays them immediately.

Thanks to Hero, you don't risk running out of cash to continue the normal operation of your business and your activities on the platform.

In a nutshell, sell on Showroomprivé requires effective strategies for inventory management, logistics and cash flow.

It also means using the right digital tools to optimize your operations and thus your profit margins. Thanks to its electronic factoring functions, Hero is the ideal financial partner for optimizing your cash management, given the payment times observed on the platform.