Selling on ManoMano - how to succeed and optimize your online sales

Why sell on ManoMano?

Created in 2013 by Philippe de Chanville and Christian Raisson Manomano is a popular marketplace in the field of gardening and DIY and recognized for its reliability. Joining such a market offers many potential advantages for sellers.

Access to a broad market dedicated to DIY and the home

Unlike generalist marketplaces such as Amazon or Alibaba, Manomano is a site that offers specializing in the DIY and gardening sectors .

Recently, however, the platform has opened its doors to other categories such as :

• Garden furniture

• Luminaires

• Decorative objects

• Etc.

Thanks to this specialization, selling on Manomano enables you to reach qualified customers, just interested in these sectors.

Advantages for ManoMano sellers

ManoMano sellers can take advantage of the following benefits:

• Excellent visibility . ManoMano compte 50 million visitors per month. This means you can potentially reach as many customers by selling on the platform.

• International growth . The platform is available in 6 European countries, including France, Belgium, Italy, Spain, Germany and the UK . Selling on ManoMano means you can easily penetrate these markets without too much marketing effort.

• An optimized customer experience . ManoMano places particular emphasis on customer satisfaction through expert advice. The platform understands the importance of providing an optimal shopping experience, as the key to building customer loyalty.

Steps to becoming a ManoMano salesperson

Here are the steps to follow to create a seller account on ManoMano :

Create your seller account on ManoMano Pro

On ManoMano, there are two types of account: the account for private customers and the ManoMano Pro account for dealers .

To create a seller account, you must first fill in a form and send it to the marketplace. You will then be asked to provide information about your company, including a valid SIRET number . You must also enclose supporting documents (artisan's card or Kbis).

On the other hand, since this is a specialized platform, you also need to offer products that are consistent with the sectors represented:

• Garden, pool and pet shop

• Tools

• Electricity, lighting and home automation

• Heating and air conditioning

• Bathroom and plumbing

• Interior furnishings

• Building materials

• Floor and wall coverings .

Submit your products and start selling

Once the platform has validated your account, you can download your product catalog and start selling.

You can take care of order picking and shipping yourself, or delegate the logistics to ManoMano.

Optimize your product sheets for the DIY market

When it comes to online sales, the design of product sheets is an essential step. It involves a description sheet highlighting specific features of the product :

• Its use

• Its size

• Sa dimension

• Its weight

• Etc.

Optimizing a product sheet means making it and add high-quality images. . The objective? To make sure the web user knows exactly what the product is and what it's for.

An optimized product sheet must also contain relevant keywords to ensure that the product is well referenced on the site and that users can easily find it on the platform.

How do you manage your cash flow when selling on ManoMano?

As a general rule, when you sell your products on a marketplace, you never receive your payment immediately after the orders have been dispatched. There is always a certain delay in payment, which can vary from one platform to another.

ManoMano's payment terms and their impact on your cash flow

Like all other marketplaces, ManoMano also observes a payment period that takes into account payment processing times and returns .

For its part, ManoMano makes payments to sellers once a month . This creates a time lag between when orders are shipped and when payment is actually received.

Often, in order to fill an order, you have to hire packaging, shipping and even the purchase of inventory.

Delays in payment on the platform can expose the company to financial difficulties.

She may find it difficult to cover her day-to-day expenses, or even to replenish her supplies. If she takes out bank loans, her debt ratio will worsen.

In short, extended payment terms expose the company to a deterioration in its financial health.

Use invoice advances to anticipate payments

Advance payment on invoices or factoring is a process that enables a company to transfer unpaid invoices to a specialized company . This one pays a percentage of the invoice amount (usually 70-90%).

As a result, the company doesn't have to wait until the marketplace is paid out to have the liquidity it needs to continue operating.

It can then cover operating expenses and replenish supplies without recourse to bank loans.

How does Hero optimize your cash management at ManoMano?

Hero est a payment solution created in 2020 . What makes it special? It can set up as a factor and advance payment of your customer receivables . In this way, the payment platform sets itself up as a a preferred partner for sellers on marketplaces .

Based on the invoice advance model, Hero helps you to optimize cash management on ManoMano.

And that's not all. For your stock purchases, Hero also lets you payment facilities such as payment in 3 or 4 instalments or deferred payment after 60 to 90 days .

How to optimize your sales on ManoMano

Here are our tips for optimizing your sales on ManoMano :

Use advertising on ManoMano to increase the visibility of your products

ManoMano rassemble more than 4,000 salespeople on its platform. Which just goes to show how fierce the competition can be.

That's why it's all the more sensible to use advertising to increase visibility and gain notoriety on the platform.

So you can launch Google shopping or sponsored product campaigns, or invest in banner ads on social networks . This will help you stand out from the crowd on the platform.

Adjust your DIY pricing and promotions strategy

Faced with the competition on the platform, you must competitive pricing to gain market share. Moreover, the platform has its own charter for setting rates.

Gather customer feedback and maximize satisfaction

Customer satisfaction is a key element of any Internet sale. At ManoMano, this means a good way to get positive reviews and multiply your chances of attracting new customers.

To do this, take care of your profile on the platform:

• 4 out of 5 minimum score

• Refund and late delivery rates below 5%.

• Optimal customer service with answers within 24 hours

In short, with favorable statistics, you increase your chances of recruiting new customers.

You can also encourage your satisfied customers to leave positive reviews . They will be your best ambassadors to convince other customers to choose your brand over another.

On the other hand, the way you react to negative feedback is also important. You need to show that you know how to take criticism on board to improve your products.

Fees and commissions for selling on ManoMano

When you sell on ManoMano, you are subject to a number of costs.

Fees and commissions at ManoMano

Here are details of the various costs you will incur on the platform:

• A monthly subscription fee of 100 euros excluding VAT

• A commission which the platform deducts from each sale. It will from 15 to 25 according to product category.

• Fees for ancillary services such as shipping costs, storage costs, advertising costs, etc.

How can you optimize your margins by cutting costs?

Here are our tips for optimizing your margins on ManoMano :

• Optimize procurement costs negotiating advantageous rates with your suppliers and carriers

• Optimize inventory management through just-in-time management In other words, by replenishing just-in-time to reduce storage costs. You can also use inventory management software to monitor your stock in real time.

• Use the ManoMano Fulfillment (MMF) service to delegate your logistics to the platform, saving time and resources.

Anticipate management and logistics costs on ManoMano

When you sell your products on a marketplace, you need to anticipate various costs, including :

• Logistics costs (storage and shipping)

• Sales commissions

• Subscription cost

• Marketing costs, etc.

Added to these costs is the problem of payment deadlines. You need to take all these costs into account to plan your cash management more effectively .

Managing inventory and logistics on ManoMano

Here are our tips for managing your inventory and logistics on the DIY platform:

Use the inventory management services offered by ManoMano

To achieve its ambition of ensuring an optimal customer experience, ManoMano has launched ManoMano Fulfillment . This is the platform's own logistics department. It has warehouses in France, Spain and Italy.

If you have to manage large stocks of products, you can subscribe to this service to reduce your storage costs . It's a way of outsourcing logistics management, because the ManoMano Fulfillment service can also handle packing and shipping your orders.

Optimize returns and shipping management

Returns are commonplace in e-commerce. Poorly managed returns can lead to additional costs.

Optimizing the management of these product returns is therefore essential to ensure the smooth running of your online store.

This means anticipating the corresponding costs. by analyzing past returns to identify the most frequently returned products.

Set up an automated returns process is also a way of limiting the cost of returns.

You can also make an effort to limit returns by offering quality products and producing the most detailed product sheets possible .

Minimize logistics-related delays and financial impact

There's no denying that logistics management is an important aspect of the customer experience. Delays in delivery, for example, can damage your reputation on the platform, while generating additional costs . That's why you need to optimize your supply chain to limit the financial impact.

Here are our tips:

• Working with reliable partners (suppliers and carriers) who themselves respect delivery deadlines

• Demand planning to adjust your stocks accordingly. When stocks are available in advance, all you have to do is ship when an order is placed.

• Implement proactive inventory management to avoid running out of stock

• Digitizing the logistics management process with automated order management, real-time delivery tracking and route planning.

Hero helps you manage your cash flow as a ManoMano seller

Hero is a payment solution that also offers des services de factoring . In addition to making and receiving payments, we also offer invoice advance services. It also offers invoice advance services, which are described below:

• The platform advance payment for your orders on ManoMano from D+1 after shipment. This means you don't have to wait for payment from the platform, and there's no risk of running out of cash.

• When you make stock purchases, the platform can also advance payment to your suppliers. On the other hand, it allows you to repay his advance in 3 or 4 doses or after 60 to 90 days.

Hero is thus an ideal financial partner for sellers on marketplaces such as ManoMano.

In a nutshell, sell on ManoMano offers real opportunities for visibility and growth for sellers in the gardening, DIY and home sectors.

It's also important to optimize cash flow management to avoid the negative effects of extended payment terms. You can use Hero to limit these effects and take advantage of invoice advance services.