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Why has B2B checkout become essential to every business?

Why has B2B checkout become essential to every business?

Temps de lecture : 3 minutes

Progressive digitalization and the increase in online purchases have made online payment methods an essential tool for converting prospects into customers. With an average shopping cart abandonment rate of 70% for e-retailers and marketplaces, the ability to bring customers to the point of purchase is a front-line issue to which B2B checkout provides a real solution. What is checkout? How does it work, and what are its advantages? Hero explains.

1/ What is a check out B2B ?

Le check out B2B corresponds to the stage after a customer has filled the shopping cart. The buyer arrives on a web page on which the various stages of payment and delivery are hosted, right through to final confirmation. Visit check out can be integrated into an e-commerce or retail site. marketplace or as an independent payment platform. This solution is both simple and adapted to the different payment methods designed to enhance the customer experience.

You are paid in full by the platform, even if your customer opts for the "several instalments without charge" option. It's a reassuring method that adapts to both buyer and seller, and eliminates the need for financial balances, another obstacle to checkout.

2/ B2B check-out: how does it work?

Le check out B2B works seamlessly, whether you want to integrate the hosting page into your website, or send it independently to any customer to settle an invoice.

Le check out B2B for your e-commerce and marketplaces

First, you need to download the check out and integrate it into your website (Hero can be installed in just 60 minutes). Forget about your Shopify or Wordpress store's pre-formatted page (which often requires time-consuming creation of a customer account before proceeding to checkout). check out your customers can navigate with ease. Your prospects arrive at the checkout and are offered the check out . They can then choose their payment method before confirming the purchase in complete autonomy. You receive your money on invoice and can work with peace of mind.

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Another way to get paid: super-payment. You send a link by e-mail or SMS to any of your customers, who can then pay in a minute, without having to travel, negotiate or bother with paperwork. Useful for businesses offline who want to diversify their panel while retaining the possibility of dealing directly with their customers.

3/ What are the advantages for a company of offering the check out to its customers?

If the advantages of check out are already numerous, it also responds to new business needs online taking into account :

  • Un process clear and polished: the ergonomics and clarity of a website are its best showcase. A page of check out B2B accompanies the customer through a multi-step process m that leads to smooth payment.

  • A need for security: the check out are secure places that reassure customers of the seriousness of the website and eliminate the fear of fraud when entrusting their bank details.

  • Choice: multiplying payment solutions increases conversion opportunities. Whether we're talking about payment methods (credit card, Paypal, bank transfer or direct debit) or facilities (deferred, fractional or after receipt), there's something for everyone.

  • Mobile compatibility: nearly one French person in two makes purchases from their cell phone. Visit check out optimizes mobile UX and guarantees a smooth shopping experience on smartphones.

4/ Hero: modern payment

Hero is a check out that hosts all your transactions and helps you develop your customer relationships. 100% solution online which requires nothing more than rapid installation. Whether you're the owner of a brand-new VSE or a large group wishing to offer more to its long-standing customers, you've made the choice of a simple transition to digitalization.

Making payment a simple formality

Hero also gives your customers the option of choosing how and when to pay (by bank transfer, credit card or direct debit) (in 3 or 4 instalments, within 30 or 60 days), while advancing you the invoice amount. There's no more risk of non-payment or financial worries, and customer relations are much more relaxed and fluid.

And the numbers?

Le check out B2B "Made in Hero" also includes figures that let you inflate your own with :

  • 3 minutes to send a super-payment,

  • 60 minutes to install our check out ,

  • A 60% increase in the average basket,

  • A conversion rate of +20%,

  • And +80% customer loyalty.

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Écrit par

Valentin Orru

Head of growth

23/08/2024